6 Reasons Why A Payroll Prospect
Will Remember Payroll Service In 2025
By Glenn Fallavollita, President of SellMorePayroll.com

• Word Count: 329
• Time To Read: 90 Seconds 

Below are the six reasons why a payroll prospect or CPA will not remember your payroll service in 2025.

#1: Lack Of Follow-Up

• 100% of all payroll salespeople place on subjective "call-back date" to get back with a prospect or referral partner; unfortunately, most of these follow-up calls never happen due to reason #2 below.

#2: Avoid Prospecting

• Prospecting is a top challenge for 80% of all payroll salespeople, leading many to neglect this critical activity entirely.

#3: Early Abandonment Of Prospects

• 50% of all salespeople stop pursuing a prospect after one unsuccessful attempt to move the sales process forward. This number spikes to 95% after three unsuccessful attempts, leaving potential opportunities untapped.

#4: Ineffective Cold-Calling

• 99% of what a salesperson says during a cold call is forgotten within 2 to 24 hours.
• 95% of prospecting calls go straight to voicemail, and most voicemails are deleted within 3 seconds.

#5: Insufficient Sales Training

• A staggering 95% of payroll services fail to provide their sales teams with ongoing prospecting training beyond the first 30 days of employment, leaving teams ill-equipped to engage and retain prospects effectively.

#6: High Turnover Rates In The Sales Department

• Between 50% and 66% of newly hired payroll salespeople quit or are terminated within their first 6–9 months, disrupting continuity and relationship-building with prospects.

For Owners/Sales Leaders

After reviewing the sales stats above, it should be clear to you the benefits of having a drip marketing system - a system that automatically nurtures your database of clients, prospects, and referral partners even when your salespeople stop calling (which they will).

*At smaller independent payroll service bureaus.

IMPORTANT: If you are a business owner or sales leader, don't think for one minute that your salespeople are "maintaining contact" with their database of prospects or referral partners.

How To Fix This Problem...

About The Author:

Glenn Fallavollita is a highly acclaimed keynote speaker renowned for delivering invaluable sales and marketing advice to business owners and sales leaders, enabling them to win more payroll sales and produce more referrals from their database of clients and referral partners.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

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